As the saying goes "when you're talking to everyone, you're talking to no one", and no body wants their business talking to no one.
It's time to create a plan of who your ideal customer is so you can talk straight to their problems that your amazing business can solve for them.
What happens when you effectively communicate to your ideal client?
You get sales! You impact the world and you really help people.
Surely, that's what you want right?